Yndiana is a dedicated tourism development journalist and owner of the SoloCaribe Inc. which provides a broad spectrum of public relations and communication services to clients in Latin America and the Caribbean.
Reflecting her deep passion for communications and marketing of Caribbean tourism, Yndiana describes herself as having “a corporate mind and a Caribbean heart.” She is also zealous about sustainable tourism development and conservation projects.
Her contribution to the development of Caribbean tourism spans 30 years, beginning as a young reporter, travel writer, media relations consultant and marketing, branding and development adviser.
Adopting a three-pronged approach to give her clientele the best value and boost their competitiveness as tourism destinations, Yndiana engages in Social Media & Online Campaigns, traditional Public Relations and Media Engagement and experiential Media Production.
The highly creative team at SoloCaribe Inc. offers full, cross communications and marketing services including PR campaigns and promotions, strategic marketing of destinations, brand management, website development and website content, newsletters and marketing brochures.
SoloCaribe Inc. also assists many Caribbean tourism destinations in distributing their press releases and news features to the wide Latin American market and communicate to target audiences.
Yndiana regularly arranges and manages press trips involving journalists, photographers and videographers from Latin America including México, Argentina and Brazil to expose Caribbean destinations and their rich heritage.
Her team provides one-to-one attention to her clientele which include the Aruba Tourism Authority, Curaçao Tourism Development Bureau, Trinidad and Tobago (TIDCO and TDC), CTO, Elegant Resorts, Holiday Inn Sunspree Aruba and Montego Bay.